Focus/facebook groups/Questionaire/Target audience

TARGET AUDIENCE -

My target audience is aimed to be around the age of 15-25 as my chosen genre is horror and more young people prefer to watch horror films than older people. Young people generally try to live their life the best they can at that age and attempt to do that by seeking a thrill. Horror movies are one of the best ways for them to receive that thrill which allows it to excite the younger audience easier than the older ones. The younger audience are not bothered about the blood and gore scenes which will often put the older audience members off from wanting to watch it.

On a female to male ratio it will lean more towards the males in the way that they are more likely to want to watch a horror than females. This is due to the stereotypical thoughts that males are more likely to be thrill seekers than females and can relate more to characters on the screen. Also stereotypically males enjoy watching violence more than females which horror films tend to contain a lot of.

Horror films tend to be aimed more towards the working class people. This is normally because of the thrill they can receive off the film for a low price. Middle class audiences tend to seek a high level of satisfaction from watching films which is why most of them prefer to watch romance or action which may sometimes have a sub genre of horror.

Quite often one of the categories of people who watch horror films are couples on the first date. This is because it can not only be a good start to a conversation but also because the comfort needed after watching a horror is at a level comfortable enough to make the date successful.