Oculus
Insidious
Insidious 2
The Quiet Ones
Sinister
All of these trailers have most the conventions used in horror trailers in them. They don't give much away at the same time as they intrigue the audience into wanting to watch more.
The Oculus trailer explains whats going on in the film- e.g. it talks about how the mirror is responsible for many deaths. This storyline is very interesting and persuades the audience into watching the film and seeing whether its true. It also has a very popular actress, Karen Gillan, in it which means that all the people who like her and her acting will watch the film.
In the Insidious trailer it never gives you a clear image of who/what the bad guy is which makes the audience want to watch it to find out.
Insidious 2 is a sequel to a previous film which means it already has a fan base meaning all the people who watched the first one will be willing to watch the second one too.
Sinister - Uses incidental music the whole way through the trailer which builds up at the scary moments to frighten the audience more.
I would like to incorporate the explanation of the film in the trailer, never seeing the bad guy fully and the incidental music in my own trailer to make it as good as possible. All of these conventions are used in actual horror film trailers which will help make mine as authentic as possible.
OK - so which of the se elements do you want to incorporate in your own product - does anything else inspire you in regards to your own trailer?
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